Global Events & Experiential Leader

Location: London, U.S. (hybrid/remote)

Role Summary

You will lead DevRev’s global flagship event programs, designing creative, world-class experiences that deliver against marketing and revenue goals. You’ll build and manage a team, own budgets, manage agency partners (initially), and drive innovation in event formats—hybrid, digital + live, activation, immersive, etc. You’ll work cross-functionally with marketing, product, demand gen, PR, and sales to integrate events into broader campaigns and GTM motion. This is a hands-on, high-velocity role requiring both strategic thinking and flawless execution in a scaling startup environment.

Key Responsibilities

Strategy & Vision

• Develop a global events & experiential roadmap aligned with pipeline, awareness, brand, and PR goals
• Invent new event formats, immersive experiences, content activations, and hybrid models that stand out and engage
• Identify flagship event opportunities (owned events, user conferences, roadshows, regional summits) and manage their positioning, scale, and impact
  
  

Team Building & Leadership

• Recruit, mentor, and scale a world-class events / experiential team to cover global regions
• Transition from agency-led to in-house model over time, with clear plans for ramping internal capacity
• Create standard operating procedures, playbooks, tools, and frameworks for event planning and execution
  
  

Execution & Delivery

• Oversee end-to-end event management: concept → budgeting → vendor sourcing → logistics → content & programming → production → post-event wrap-up
• Ensure top-tier attendee experience, seamless logistics, brand fidelity, and operational excellence onsite
• Manage agency partners, negotiate contracts, monitor deliverables, and ensure accountability and quality
  
  

Cross-Functional Collaboration

• Work with Product Marketing, Demand Gen / Campaigns, Digital, PR, Sales, and Regional Marketing to embed events into broader programs
• Align event messaging, content, and collateral with product, GTM, and brand narratives
• Coordinate lead capture, follow-up sequencing, post-event engagement, and attribution in partnership with Ops / Marketing
  
  

Budgeting, ROI & Metrics

• Own event budgets — forecast, allocate, track, and optimize spend
• Define and monitor KPIs: pipeline contribution, attendee engagement, press / media impact, cost per lead / opportunity, ROI
• Conduct post-event analysis and post-mortems to continuously improve future events
  
  

Innovation & Trends

• Stay ahead of event and experiential trends: XR/AR, immersive tech, community activations, hybrid & virtual ecosystems
• Test and pilot new formats, technologies, and engagement models to drive differentiation
• Research new vendor, production, and experiential partners globally
  
  

Qualifications & Experience

Must Have

• 10+ years in B2B / enterprise / tech event management, experiential marketing, or related leadership roles
• Proven track record of executing large-scale global flagship events, hybrid and in-person
• Experience managing agency relationships and gradually shifting toward in-house execution
• Strong vendor negotiation, contract management, production, and logistics acumen
• Demonstrated ability to innovate and push beyond standard event formats
• Excellent cross-functional collaboration skills and ability to manage stakeholder expectations
• Proven budget ownership and ROI accountability
• Ability to operate in high ambiguity, fast growth settings and make high-stakes decisions under pressure
  
  

Preferred / Plus

• Experience in SaaS, AI, developer tools, or other technical / enterprise sectors
• Deep familiarity with event tech stacks, audience engagement tools, and experiential platforms
• Global / regional event experience across US, EMEA, APAC
• Experience launching new flagship events from the ground up
• Strong presence, storytelling, and ability to represent the company externally at events and in media
  
  

Success Metrics (First 9–12 Months)

• Launch one or more new flagship / owned events with strong attendance, attendee satisfaction, and pipeline impact
• Begin transitioning agency-managed events in at least one region to internal team execution
• Deliver measurable pipeline influence, press mentions, and awareness lift attributable to events
• Build and stabilize the foundational team, playbooks, frameworks, and tools needed for scalable execution
• Establish clear metrics / dashboards showing ROI, cost per event, attendee conversion, and learnings
  
  

Working Conditions

• This role works across global time zones; travel will be required to attend, lead, and execute major events
• You must be comfortable with a “start-up while scaling” environment, where many processes will be built or improved as you go
• You’ll report to senior marketing leadership and partner closely with GTM, product, and executive tea