Senior Campaigns & Demand Generation Leader

Location: Hybrid / remote (U.S. / London / India) — must be able to coordinate across time zones

Role Summary

As the Senior Campaigns & Demand Generation Leader, you’ll define and lead DevRev’s campaign strategy globally across the full funnel (awareness to consideration to conversion to retention). You’ll build and scale a world class team of campaign, program, and operations professionals. You’ll partner deeply with Product Marketing, Digital, Content, Sales, Field Marketing, and Regional Marketing to ideate, launch, measure, and optimize multi channel demand programs. You will be responsible for driving pipeline, accelerating sales cycles, increasing conversion rates, and directly contributing to revenue growth through campaign execution and process rigor.

Key Responsibilities

Strategic Planning & Leadership

• Develop a 12–24 month demand generation roadmap aligned with revenue goals, GTM motions (enterprise, mid market), and ICP segments
  • Build, mentor, and scale a high caliber campaigns and operations team across geographies
  • Define key metrics, KPIs, and dashboards to monitor campaign health, funnel conversion, ROI, and scalability
  • Act as the campaign “center of excellence,” evangelizing campaign best practices, experimentation mindset, and process rigor across the marketing organization

Campaign Design & Execution

• Architect multi touch, multi channel campaign journeys (email, paid media, webinars, content syndication, direct mail, conversational outreach, events, ABM plays)
  • Oversee campaign execution from brief to build to QA to launch to monitoring to optimization to reporting
  • Drive orchestration across channels to maximize reach, engagement, and conversion
  • Incorporate personalization, sequencing, account based motions (1 many, 1 few, 1 1) into your campaign mix

Cross Functional Collaboration

• Partner with Product Marketing to translate product features into compelling value stories, messaging, and content that fuel demand campaigns
  • Work with Digital Marketing to ensure media spend, paid acquisition, retargeting, and SEO/SEM tie into campaign flows
  • Sync with Sales, SDR/BDR, Field Marketing, and Customer Success to ensure smooth lead handoffs, SLAs, and follow up execution
  • Influence regional and local marketing teams to align campaign adaptation to regional nuances without diluting core messaging

Measurement, Optimization & Insights

• Establish lead scoring, conversion tracking, funnel benchmarking, attribution models, and closed loop reporting
  • Continuously analyze campaign performance, identify bottlenecks, and iterate on campaign structure, creative, copy, segmentation, and channel mix
  • Run A/B and multivariate experiments to test messaging, offers, sequences, and channel touchpoints
  • Present campaign metrics, learnings, and recommendations to senior leadership and stakeholders

Operational Excellence & Tools

• Select, implement, and manage the marketing technology and campaign orchestration stack (marketing automation, ABM tools, CRM, analytics/BI) to scale campaign operations
  • Ensure process discipline: campaign planning templates, SLAs, playbooks, QA checklists, tagging/tracking standards, and operational workflows
  • Manage budgets, vendor and agency relationships, contracting, and third party services for campaign support

Qualifications & Experience

Must Have

• 10+ years of experience in B2B SaaS or enterprise marketing with deep demand generation and campaign leadership roles
  • Proven track record of scaling demand generation operations in high growth, fast paced environments
  • Hands on experience in planning and launching large scale, multi touch, multi channel campaigns (ABM, email, paid, webinars, content syndication, events)
  • Strong analytical orientation with experience in funnel optimization, attribution modeling, performance measurement, and data driven decision making
  • Deep familiarity with marketing automation, CRM, ABM platforms, analytics/BI tools, and campaign orchestration technologies
  • Experience building and managing geographically distributed marketing teams (U.S., EMEA, APAC)
  • Excellent cross functional leadership skills — able to work effectively with Product, Sales, Field, Digital, Content, and Regional Marketing
  • High sense of urgency, bias toward action, ability to manage ambiguity, thrive in a scaling startup environment
  • Excellent communication, presentation, and storytelling skills — able to influence senior leadership and stakeholders

Preferred / Plus

• Experience marketing AI, ML, developer tools, SaaS platforms, or technical products
  • Experience with demand generation in global markets and handling regional/localization adaptation
  • Prior experience scaling marketing operations from startup to scale (for example 0 to 50M ARR)
  • Exposure to experiential or field marketing at scale (conferences, roadshows)
  • MBA or advanced degree in marketing, business, or related discipline

Metrics of Success (First 6–12 Months)

• Design and launch at least 2–3 globally coordinated multi channel campaigns per quarter
  • Ramp your campaigns team (hire 2–4 direct reports across regions) and establish campaign processes, playbooks, and tool integrations
  • Achieve or exceed target MQL to SQL conversion rates and contribute materially to pipeline
  • Improve funnel leakage and conversion metrics through iterative optimization
  • Build dashboards and reporting to show ROI and attribution on campaign investments
  • Demonstrate a test and learn framework that yields measurable lift over baseline campaigns

Working Conditions & Logistics

This is a strategic, senior role that will require alignment across U.S., EMEA, and Asia Pacific time zones. Some travel might be expected for launches, events, or cross team alignment. You should be comfortable working in an environment where you’ll set up many frameworks and evolve them over time. The role reports to (or partners with) the Head of Marketing,